ELLE：Coupang在7月为高级美妆品牌推出了「Rocket Luxury」服务。身为顾客，你用Rocket Luxury买了什么商品吗？
Lee Byeong-hee：有呢，我买了Lab Series的活颜修护保湿调理露，整个过程都很享受，是非常奢华的购物体验。
ELLE: “Rocket Luxury”, Coupang’s service for luxury beauty brands, was launched in July. Did you also buy anything from Rocket Luxury as a customer?
Lee Byeong-hee: I did indeed. I bought Lab Series Daily Rescue Water Lotion. The whole journey was a very luxurious shopping experience.
ELLE：可以具体说明何谓「非常奢华的购物体验」吗？
L.B.H.：顾客收到的订单货特以礼盒包装，材质和色彩都像是珍贵特别的礼物，不是平常速递包裹用的普通啡色纸箱。我们希望顾客能享受开箱的每个步骤，从打开礼盒、看到欢迎小卡，到拿出盛在小袋里的商品，一路都能感到礼品包装的细心程度。我们相信这种开箱体验才能与高级美妆产品的服务相配。
ELLE: Can you specifically describe what you mean by “very luxurious shopping experience”?
L.B.H. Customers receive their order packaged in gift boxes of materials and color that you would expect for a very special and valued gift, instead of a usual brown box that’s normally used for parcels. We wanted to have customers enjoy each step of the unboxing experience so that when customers open the box, read the greeting card, and remove the product from the pouch, they get an idea of what thoughtful gift wrapping looks like. We believe such unboxing experiences offer service consistent with luxury beauty items.
ELLE：你从Rocket Luxury只买了一件商品吗？
L.B.H.：通常我购物会直接去找想买的东西，从选中的品牌购买那一件商品。不过根据Coupang的购买数据，许多顾客似乎喜欢购买套装。我猜顾客想尝试新商品，因此在实际购买产品前，往往会先买附赠试用品的套装。
ELLE: Did you just buy one product from Rocket Luxury?
L.B.H.: When I shop, I usually make a beeline for what I have in mind and just buy that one from the brand of my choice. But many customers seem to prefer to buy in sets, according to our purchase data. I think these customers are looking to try out new items and buy set items that carry samples before buying the actual product.
ELLE：Rocket Luxury的男性类别有些产品目前缺货。请问每天或每月有安排一定的货量在Rocket Luxury销售吗？我很好奇缺货的原因是大量男性顾客在使用Rocket Luxury购物，还是男性商品非常热销。
L.B.H.：我们没有安排一定的货量在Rocket Luxury销售。使用Rocket Luxury的顾客一大部分确实是男性。由于需求高于我们初始的预期，产品才暂时缺货，我们也会快速应对持续成长的需求。
ELLE: I found some items in the Rocket Luxury men’s category out of stock. Do you set aside a certain amount of stock to be sold on a daily or monthly basis? I’m wondering if out of stock was due to the high number of male customers shopping on Rocket Luxury or if men’s items are in high demand.
L.B.H.: We don’t set aside certain stock to be sold on Rocket Luxury. We do have a large proportion of male customers using Rocket Luxury. The out-of-stock situation was temporary, due to demand that was higher than we initially anticipated. We are moving quickly to respond to growing demand.
ELLE: “Rocket Luxury”, Coupang’s service for luxury beauty brands, was launched in July. Did you also buy anything from Rocket Luxury as a customer?
Lee Byeong-hee: I did indeed. I bought Lab Series Daily Rescue Water Lotion. The whole journey was a very luxurious shopping experience.
ELLE：可以具体说明何谓「非常奢华的购物体验」吗？
L.B.H.：顾客收到的订单货特以礼盒包装，材质和色彩都像是珍贵特别的礼物，不是平常速递包裹用的普通啡色纸箱。我们希望顾客能享受开箱的每个步骤，从打开礼盒、看到欢迎小卡，到拿出盛在小袋里的商品，一路都能感到礼品包装的细心程度。我们相信这种开箱体验才能与高级美妆产品的服务相配。
ELLE: Can you specifically describe what you mean by “very luxurious shopping experience”?
L.B.H. Customers receive their order packaged in gift boxes of materials and color that you would expect for a very special and valued gift, instead of a usual brown box that’s normally used for parcels. We wanted to have customers enjoy each step of the unboxing experience so that when customers open the box, read the greeting card, and remove the product from the pouch, they get an idea of what thoughtful gift wrapping looks like. We believe such unboxing experiences offer service consistent with luxury beauty items.
ELLE：你从Rocket Luxury只买了一件商品吗？
L.B.H.：通常我购物会直接去找想买的东西，从选中的品牌购买那一件商品。不过根据Coupang的购买数据，许多顾客似乎喜欢购买套装。我猜顾客想尝试新商品，因此在实际购买产品前，往往会先买附赠试用品的套装。
ELLE: Did you just buy one product from Rocket Luxury?
L.B.H.: When I shop, I usually make a beeline for what I have in mind and just buy that one from the brand of my choice. But many customers seem to prefer to buy in sets, according to our purchase data. I think these customers are looking to try out new items and buy set items that carry samples before buying the actual product.
ELLE：Rocket Luxury的男性类别有些产品目前缺货。请问每天或每月有安排一定的货量在Rocket Luxury销售吗？我很好奇缺货的原因是大量男性顾客在使用Rocket Luxury购物，还是男性商品非常热销。
L.B.H.：我们没有安排一定的货量在Rocket Luxury销售。使用Rocket Luxury的顾客一大部分确实是男性。由于需求高于我们初始的预期，产品才暂时缺货，我们也会快速应对持续成长的需求。
ELLE: I found some items in the Rocket Luxury men’s category out of stock. Do you set aside a certain amount of stock to be sold on a daily or monthly basis? I’m wondering if out of stock was due to the high number of male customers shopping on Rocket Luxury or if men’s items are in high demand.
L.B.H.: We don’t set aside certain stock to be sold on Rocket Luxury. We do have a large proportion of male customers using Rocket Luxury. The out-of-stock situation was temporary, due to demand that was higher than we initially anticipated. We are moving quickly to respond to growing demand.
ELLE：你觉得Rocket Luxury的吸引之处在哪里？
L.B.H.：我觉得Rocket Luxury最大的优势是顾客不再需要抽空去百货公司购买高级美妆产品，也不用担心产品的真伪。我经常送礼给亲朋好友，但送化妆品需要考量很多因素。虽然网上也可以用低廉的价格买到化妆品，但顾客往往会有顾虑，担心产品是否为真品，送礼时更是如此。然而顾客从Rocket Luxury购物就不用担心，因为Coupang都是销售从品牌的韩国总公司直接採购的正货。
ELLE: What aspects did you find attractive on Rocket Luxury?
L.B.H.: I think one of the strongest qualities of Rocket Luxury is that customers don’t need to take time to visit the department store to buy high-end luxury beauty products and that they can shop without having to worry about product authenticity. I frequently send gifts to families and friends, and there are a lot of factors to consider when gifting beauty products. Though beauty products are available online at lower prices, customers have reservations because they feel less confident about product authenticity, especially if you are buying as a gift for someone. However, you don’t need to be concerned when buying from Rocket Luxury, as we sell items that have been directly sourced from the brands’ Korean headquarters.
ELLE：现时你有发现需要改善的地方吗？
L.B.H.：我希望能提供所有顾客想要的高级品牌，不过我们毕竟才推出服务一个月。目前我们有16个韩国及国际高级品牌，包括Estée Lauder、MAC、Bobbie Brown、Clinique、Hera、Shiseido和L'Occitane，未来也有许多高级美妆品牌会加入Rocket Luxury。
ELLE: Have you become aware of any points for improvement?
L.B.H.: I do wish we had all the luxury brand selections customers look for. I believe that we are on our way to make that happen, though, considering that we are just one month into launch and have many other luxury beauty brands, in addition to 16 global and Korean luxury brands including Estée Lauder, MAC, Bobbi Brown, Clinique, Hera, Shiseido and L’Occitane, that are looking to join Rocket Luxury.
ELLE：Rocket Luxury有收到哪些顾客回应让你印象深刻？
L.B.H.：我特别记得这句话：「表示你在乎的礼物」。不管是买来自用还是送礼，这种礼物都会让人觉得特别受重视。我觉得这句话完美描述了Coupang努力想带给顾客的满意体验。这回应意义重大，表示我们送出让顾客开心的礼物，提供了超越购物或实质价值的体验。我也注意到关于包装的意见。我们会尽量採纳顾客的意见，最近推出迷你尺寸包装，也使用不同的包装材料和尺寸，努力避免过度包装。
ELLE: Any feedback on Rocket Luxury that you found memorable?
L.B.H.: The expression “gifts that shows you care” was a memorable one. Such gifts, whether bought for yourself or given to someone, make people feel very special and appreciated. I think the expression is a keyword of what we most aspire to from a customer’s satisfaction perspective. It was a rewarding comment as we focused on delivering gifts that make customers happy and providing experience that goes beyond the purchase or material value. I also noted some feedback on packaging. We’ve accommodated these opinions as much as possible, recently introducing mini-sized packaging, and working to reduce excess packaging by applying packaging of different materials and sizes.
ELLE：準备推出Rocket Luxury时，有甚么格外强调的重点？
L.B.H.：Coupang的服务向来以快速送递和方便为重点，但推出Rocket Luxury时，我们的重点放在确保包装和服务符合奢华的顾客体验。首先，我们专注于选品策划，设立高级品牌馆，让顾客能查看所有Coupang严选的品牌，同时透过个别品牌馆传达品牌的精神。我们也希望提供别具特色的服务，例如礼品馆和高级品牌的评价计划。接着我们专注于奢华包装，提供精緻小袋、欢迎小卡和优雅的包装箱。
ELLE: What was the most important area of focus while preparing for service launch?
L.B.H.: While Coupang’s service focus is oriented on speedy delivery and convenience, our focus for Rocket Luxury was to ensure packaging and service are consistent with luxurious customer experience. First, we concentrated on curation. We launched a luxury brand store where customers could view all the luxury brands verified by Coupang, while running individual brand shops to convey the brand’s identity to customers. We sought to provide differentiated services by creating gift stores and luxury vine programs. Second, we focused on luxurious packaging, providing premium pouches, greeting cards and elegant package boxes.
ELLE: What aspects did you find attractive on Rocket Luxury?
L.B.H.: I think one of the strongest qualities of Rocket Luxury is that customers don’t need to take time to visit the department store to buy high-end luxury beauty products and that they can shop without having to worry about product authenticity. I frequently send gifts to families and friends, and there are a lot of factors to consider when gifting beauty products. Though beauty products are available online at lower prices, customers have reservations because they feel less confident about product authenticity, especially if you are buying as a gift for someone. However, you don’t need to be concerned when buying from Rocket Luxury, as we sell items that have been directly sourced from the brands’ Korean headquarters.
ELLE：现时你有发现需要改善的地方吗？
L.B.H.：我希望能提供所有顾客想要的高级品牌，不过我们毕竟才推出服务一个月。目前我们有16个韩国及国际高级品牌，包括Estée Lauder、MAC、Bobbie Brown、Clinique、Hera、Shiseido和L'Occitane，未来也有许多高级美妆品牌会加入Rocket Luxury。
ELLE: Have you become aware of any points for improvement?
L.B.H.: I do wish we had all the luxury brand selections customers look for. I believe that we are on our way to make that happen, though, considering that we are just one month into launch and have many other luxury beauty brands, in addition to 16 global and Korean luxury brands including Estée Lauder, MAC, Bobbi Brown, Clinique, Hera, Shiseido and L’Occitane, that are looking to join Rocket Luxury.
ELLE：Rocket Luxury有收到哪些顾客回应让你印象深刻？
L.B.H.：我特别记得这句话：「表示你在乎的礼物」。不管是买来自用还是送礼，这种礼物都会让人觉得特别受重视。我觉得这句话完美描述了Coupang努力想带给顾客的满意体验。这回应意义重大，表示我们送出让顾客开心的礼物，提供了超越购物或实质价值的体验。我也注意到关于包装的意见。我们会尽量採纳顾客的意见，最近推出迷你尺寸包装，也使用不同的包装材料和尺寸，努力避免过度包装。
ELLE: Any feedback on Rocket Luxury that you found memorable?
L.B.H.: The expression “gifts that shows you care” was a memorable one. Such gifts, whether bought for yourself or given to someone, make people feel very special and appreciated. I think the expression is a keyword of what we most aspire to from a customer’s satisfaction perspective. It was a rewarding comment as we focused on delivering gifts that make customers happy and providing experience that goes beyond the purchase or material value. I also noted some feedback on packaging. We’ve accommodated these opinions as much as possible, recently introducing mini-sized packaging, and working to reduce excess packaging by applying packaging of different materials and sizes.
ELLE：準备推出Rocket Luxury时，有甚么格外强调的重点？
L.B.H.：Coupang的服务向来以快速送递和方便为重点，但推出Rocket Luxury时，我们的重点放在确保包装和服务符合奢华的顾客体验。首先，我们专注于选品策划，设立高级品牌馆，让顾客能查看所有Coupang严选的品牌，同时透过个别品牌馆传达品牌的精神。我们也希望提供别具特色的服务，例如礼品馆和高级品牌的评价计划。接着我们专注于奢华包装，提供精緻小袋、欢迎小卡和优雅的包装箱。
ELLE: What was the most important area of focus while preparing for service launch?
L.B.H.: While Coupang’s service focus is oriented on speedy delivery and convenience, our focus for Rocket Luxury was to ensure packaging and service are consistent with luxurious customer experience. First, we concentrated on curation. We launched a luxury brand store where customers could view all the luxury brands verified by Coupang, while running individual brand shops to convey the brand’s identity to customers. We sought to provide differentiated services by creating gift stores and luxury vine programs. Second, we focused on luxurious packaging, providing premium pouches, greeting cards and elegant package boxes.
ELLE：推出服务后，你观察到甚么变化？
L.B.H.：高级美妆产品的销售量明显提高。我们对实际购买的顾客做了问卷调查，发现「正货保证」是他们决定购买的主要因素。高级美妆品类非常需要验证产品真伪，现在顾客能安心购买高级美妆产品，不用担心买到假货。顾客待在家就轻易买到高级美妆商品，应该是推动高级购物新标準的第一步。
ELLE: What changes were seen after the launch?
L.B.H.: Our sales of luxury beauty items surged. A survey on customers that made purchases showed that ‘product authenticity’ was the most decisive factor in purchase. Luxury beauty products is a category that has one of the highest demands to verify authenticity. Now customers can purchase luxury beauty items without worrying if their products are real. Being able to purchase luxury beauty items in the comfort of your own home without any reservations – I think this is our first step for setting new standards in luxury shopping.
ELLE：业界高度关注Coupang的付费会员人数。我在文章看过，直至2022年底，Coupang的Wow会员超过1,100万人，今年第一季在Coupang至少购物一次的活跃会员人数达到1,900万人。有人说重複购买频率会决定Rocket Luxury的成败，你有为此作準备吗？
L.B.H.：直至2023年第二季，Coupang有1,971万名活跃顾客，比去年同期成长了10%，即将突破2,000万大关。顾客经常在Coupang进行目标性和重複购买，大家想购物时，都会首先想到Coupang。即使是高级美妆产品，我们也提供以下服务，提高重複购买率和顾客满意度。首先，我们计划强化会员福利，Wow会员福利可以用在Coupang Eats和Coupang Play等不同平台，会员的重複购买频率也非常高。目前Wow会员购买Rocket Luxury产品可获得最高10%的点数回馈，未来也会提供更多福利。我们也致力于提供便捷奢华的顾客体验。顾客只要满意方便的购买过程，便会回到Coupang重複购买。我相信使用过Rocket Luxury的顾客都会再回来，不管是送礼给朋友，还是体验购买高级美妆产品的奢华服务。我们也预期更多人会想加入体验的行列。
ELLE: The industry is taking notice of the size of Coupang’s paid membership users. I read an article that Coupang’s Wow members exceeded 11 million as of end 2022, and the number active customers that have purchased from Coupang at least once in the first quarter of this year reached 19 million. It’s been said that the frequency of repurchases will become a decisive factor in determining Rocket Luxury’s success, are there any preparations made with regard to this?
L.B.H.: Coupang’s active customers reached 19.71 million as of 2023 Q2, reflecting 10% growth from the same period last year, as we near the 20 million mark. Coupang is a channel that customers frequent to make targeted and repeat purchases. We have become a platform that customers easily associate with for shopping. The following services are provided for luxury beauty items to boost repurchase and customer satisfaction. First, we aim to increase membership benefits. Our WOW membership offers benefits in connection with various platforms including Coupang Eats and Coupang Play. We see very high frequency of membership leading to repurchases. Currently WOW members purchasing Rocket Luxury items receive up to 10% in cashback of their payment, and we plan to provide more benefits going forward. Second, we are committed to providing convenient and luxurious customer experience. Customers that find their purchase convenience and satisfying return to Coupang to make repurchases. I believe that anyone who has experienced Rocket Luxury will be returning to gift friends or to experience the luxury of buying top brand beauty items from our channel, and we expect more people to join the experience.
ELLE：有人说Rocket Luxury的优势是免运和免费退货，以及Rocket Delivery的隔日配达服务。非Wow会员也可以享受免运和免费退货的服务吗？
L.B.H.：Rocket Luxury商品与其他品类相同，免运和免费退货是付费Wow会员独享的服务。
ELLE: Free shipping and free return, as well as Rocket Delivery’s next day shipping service, are cited as Rocket Luxury’s advantages. Are free shipping and free returns available for non-WOW members as well?
L.B.H.: Free shipping and free return of Rocket Luxury items, as with other categories, are provided to Rocket WOW members who pay subscription fees.
ELLE：各项Wow会员福利当中，Rocket Luxury看来最吸引人。Wow会员透过Rocket Luxury购买商品，可以获得最高10%的Coupang币回馈。我能怎么使用点数，有效期限多久？
L.B.H.：购买Rocket Luxury商品获得的Coupang币回馈会在产品送达7天后存入帐户，等同现金可以用于所有品类的商品，有效期限是取得点数的6个月内。
ELLE: Rocket Luxury appears to be the most attractive among other WOW membership benefits. WOW members buying from Rocket Luxury can get up to 10% cashback in Coupang cash. How is this used and how long are they valid for?
L.B.H.: Coupang Cash given as cashback for Rocket Luxury purchases are reflected seven days after delivery. They can be used like cash on any category and valid for six months from the date of their credit.
ELLE: What changes were seen after the launch?
L.B.H.: Our sales of luxury beauty items surged. A survey on customers that made purchases showed that ‘product authenticity’ was the most decisive factor in purchase. Luxury beauty products is a category that has one of the highest demands to verify authenticity. Now customers can purchase luxury beauty items without worrying if their products are real. Being able to purchase luxury beauty items in the comfort of your own home without any reservations – I think this is our first step for setting new standards in luxury shopping.
ELLE：业界高度关注Coupang的付费会员人数。我在文章看过，直至2022年底，Coupang的Wow会员超过1,100万人，今年第一季在Coupang至少购物一次的活跃会员人数达到1,900万人。有人说重複购买频率会决定Rocket Luxury的成败，你有为此作準备吗？
L.B.H.：直至2023年第二季，Coupang有1,971万名活跃顾客，比去年同期成长了10%，即将突破2,000万大关。顾客经常在Coupang进行目标性和重複购买，大家想购物时，都会首先想到Coupang。即使是高级美妆产品，我们也提供以下服务，提高重複购买率和顾客满意度。首先，我们计划强化会员福利，Wow会员福利可以用在Coupang Eats和Coupang Play等不同平台，会员的重複购买频率也非常高。目前Wow会员购买Rocket Luxury产品可获得最高10%的点数回馈，未来也会提供更多福利。我们也致力于提供便捷奢华的顾客体验。顾客只要满意方便的购买过程，便会回到Coupang重複购买。我相信使用过Rocket Luxury的顾客都会再回来，不管是送礼给朋友，还是体验购买高级美妆产品的奢华服务。我们也预期更多人会想加入体验的行列。
ELLE: The industry is taking notice of the size of Coupang’s paid membership users. I read an article that Coupang’s Wow members exceeded 11 million as of end 2022, and the number active customers that have purchased from Coupang at least once in the first quarter of this year reached 19 million. It’s been said that the frequency of repurchases will become a decisive factor in determining Rocket Luxury’s success, are there any preparations made with regard to this?
L.B.H.: Coupang’s active customers reached 19.71 million as of 2023 Q2, reflecting 10% growth from the same period last year, as we near the 20 million mark. Coupang is a channel that customers frequent to make targeted and repeat purchases. We have become a platform that customers easily associate with for shopping. The following services are provided for luxury beauty items to boost repurchase and customer satisfaction. First, we aim to increase membership benefits. Our WOW membership offers benefits in connection with various platforms including Coupang Eats and Coupang Play. We see very high frequency of membership leading to repurchases. Currently WOW members purchasing Rocket Luxury items receive up to 10% in cashback of their payment, and we plan to provide more benefits going forward. Second, we are committed to providing convenient and luxurious customer experience. Customers that find their purchase convenience and satisfying return to Coupang to make repurchases. I believe that anyone who has experienced Rocket Luxury will be returning to gift friends or to experience the luxury of buying top brand beauty items from our channel, and we expect more people to join the experience.
ELLE：有人说Rocket Luxury的优势是免运和免费退货，以及Rocket Delivery的隔日配达服务。非Wow会员也可以享受免运和免费退货的服务吗？
L.B.H.：Rocket Luxury商品与其他品类相同，免运和免费退货是付费Wow会员独享的服务。
ELLE: Free shipping and free return, as well as Rocket Delivery’s next day shipping service, are cited as Rocket Luxury’s advantages. Are free shipping and free returns available for non-WOW members as well?
L.B.H.: Free shipping and free return of Rocket Luxury items, as with other categories, are provided to Rocket WOW members who pay subscription fees.
ELLE：各项Wow会员福利当中，Rocket Luxury看来最吸引人。Wow会员透过Rocket Luxury购买商品，可以获得最高10%的Coupang币回馈。我能怎么使用点数，有效期限多久？
L.B.H.：购买Rocket Luxury商品获得的Coupang币回馈会在产品送达7天后存入帐户，等同现金可以用于所有品类的商品，有效期限是取得点数的6个月内。
ELLE: Rocket Luxury appears to be the most attractive among other WOW membership benefits. WOW members buying from Rocket Luxury can get up to 10% cashback in Coupang cash. How is this used and how long are they valid for?
L.B.H.: Coupang Cash given as cashback for Rocket Luxury purchases are reflected seven days after delivery. They can be used like cash on any category and valid for six months from the date of their credit.
ELLE：网上高级美妆市场的竞争越发激烈，Rocket Luxury从其他平台脱颖而出的独特强项是什么？
L.B.H.：隔天就能把高级美妆产品送到顾客家门的奢华体验。Rocket Delivery订单量最多的10个配送区域中，有9个是人口快速成长的新市镇，可见在这些人口消费需求高的地区，零售和便利店服等务设施相对短缺。现在7成的韩国人口住在Coupang物流中心方圆10公里内。Coupang的送货服务为新市镇提供了零售基础建设，等服务範围扩张到高级商品，我们相信更多人能体验到其他平台无法比拟的快速便捷送货服务，以及独特的奢华购物体验。
ELLE: Competition in the online luxury beauty market is growing more intense. What are strengths unique to Rocket Luxury that stand out against other platforms?
L.B.H.: The luxury of having premium beauty items delivered to your doorstep on the next day. Nine out of ten our delivery regions, in terms of Rocket Delivery top order volume, are new towns with rapid population growth. This suggests there is more demand where retail and convenience facilities are in shortage compared to the population. Currently 70% of South Korea’s population live within 10 kilometers of Coupang FCs. Coupang deliveries provide retail infrastructure for new towns, and if the scope extends to luxury items, we believe that more people will experience the convenience of our speedy delivery incomparable to other platforms and differentiated luxury shopping.
ELLE：Rocket Luxury的目标是甚么？为甚么？
L.B.H.：我们力求提供与高级品牌匹配的顶级顾客体验。从顾客收到包裹到使用商品为止，我们都希望创造独特的点到点顾客体验，有别于纯粹方便快捷地送达货品的服务。
ELLE: What do you aspire to achieve with Rocket Luxury and why?
L.B.H. We aim to provide premium customer experience consistent with luxury brands. This encompasses an end-to-end customer experience, from the moment customers receive their deliveries to the moment they use the products. We believe this will be a unique experience that is differentiated from simply getting the items delivered faster without issues.
ELLE：你对Rocket Luxury的期望和最终目标是甚么？
L.B.H.：我们的目标是奠定高级购物的新标準，让顾客想到购买高级美妆产品，马上会想到Coupang。我们还想更进一步，让Rocket Luxury成为网卜一高级购物的新习惯。Rocket Luxury才刚起步，我们计划强化网站上的产品促销，积极投资内外部行销。我们会持续与各大品牌合作，全面将高级品牌的价值传达给顾客。
ELLE: What are your expectations and ultimate goal for Rocket Luxury?
L.B.H.: Our goal is to become the new standard for luxury shopping, where customers immediately associate Coupang with luxury beauty item shopping. We want to take a step further to have Rocket Luxury emerge as the new normal for online luxury shopping. Rocket Luxury’s journey has just started. We plan to strengthen merchandising and aggressively invest in internal/external marketing. We will continue to work closely with many different brands in effectively communicating the value of luxury brands to customers.
立即了解更多 Rocket Luxury
Learn more about Rocket Luxury
ELLE: Competition in the online luxury beauty market is growing more intense. What are strengths unique to Rocket Luxury that stand out against other platforms?
L.B.H.: The luxury of having premium beauty items delivered to your doorstep on the next day. Nine out of ten our delivery regions, in terms of Rocket Delivery top order volume, are new towns with rapid population growth. This suggests there is more demand where retail and convenience facilities are in shortage compared to the population. Currently 70% of South Korea’s population live within 10 kilometers of Coupang FCs. Coupang deliveries provide retail infrastructure for new towns, and if the scope extends to luxury items, we believe that more people will experience the convenience of our speedy delivery incomparable to other platforms and differentiated luxury shopping.
ELLE：Rocket Luxury的目标是甚么？为甚么？
L.B.H.：我们力求提供与高级品牌匹配的顶级顾客体验。从顾客收到包裹到使用商品为止，我们都希望创造独特的点到点顾客体验，有别于纯粹方便快捷地送达货品的服务。
ELLE: What do you aspire to achieve with Rocket Luxury and why?
L.B.H. We aim to provide premium customer experience consistent with luxury brands. This encompasses an end-to-end customer experience, from the moment customers receive their deliveries to the moment they use the products. We believe this will be a unique experience that is differentiated from simply getting the items delivered faster without issues.
ELLE：你对Rocket Luxury的期望和最终目标是甚么？
L.B.H.：我们的目标是奠定高级购物的新标準，让顾客想到购买高级美妆产品，马上会想到Coupang。我们还想更进一步，让Rocket Luxury成为网卜一高级购物的新习惯。Rocket Luxury才刚起步，我们计划强化网站上的产品促销，积极投资内外部行销。我们会持续与各大品牌合作，全面将高级品牌的价值传达给顾客。
ELLE: What are your expectations and ultimate goal for Rocket Luxury?
L.B.H.: Our goal is to become the new standard for luxury shopping, where customers immediately associate Coupang with luxury beauty item shopping. We want to take a step further to have Rocket Luxury emerge as the new normal for online luxury shopping. Rocket Luxury’s journey has just started. We plan to strengthen merchandising and aggressively invest in internal/external marketing. We will continue to work closely with many different brands in effectively communicating the value of luxury brands to customers.
立即了解更多 Rocket Luxury
Learn more about Rocket Luxury