这是一份关于 Tesco 的品牌介绍：
"Tesco (易购)"
Tesco 是一家"英国跨国零售连锁企业"，也是全球领先的"杂货零售商之一"。它是世界上规模最大、分布最广的连锁超市之一，以其广泛的商品种类、具有竞争力的价格和不断发展的数字服务而闻名。
"关键信息点："
1. "起源与总部：" Tesco 于 1929 年在爱尔兰创立，最初名为 "Tesco"（取自创始人 Jack Cohen 的母公司 "T.E. Stockwell" 和他妻子的昵称 "Tesco"。总部位于英国 Slough。
2. "核心业务：" 主要经营"食品和日用品"，是欧洲最大的杂货零售商。除了传统的超市业态，Tesco 还提供多种购物体验，包括：
"Tesco Supermarket (大型超市):" 提供广泛的食品和非食品商品。
"Tesco Extra (超大型超市):" 规模更大，商品种类更全，常设有电影院等附加设施。
"Tesco Metro & Tesco Express (社区超市):" 规模较小，更贴近社区，方便日常快速购物。
"Primespot:" 专注于汽车相关商品和服务的零售点。
"硬折扣店 (Hard Discount):" 如 Netto 和 Agroshop (在某些国家)。
3.
相关内容：
Tesco PLC is a British multinational grocery and general merchandise retailer, renowned as one of the world’s largest retailers. Founded in 1919 by Jack Cohen, Tesco has grown from a market stall in London’s East End into a global enterprise with a significant presence in multiple countries. Tesco remains a retail titan, adapting to market shifts through innovation, strategic acquisitions, and sustainability commitments. Despite past controversies, it maintains a pivotal role in global retail, balancing scale with community-focused initiatives.
Tesco PLC（乐购） 是一家英国跨国杂货及综合商品零售商，被誉为全球规模最大的零售企业之一。该公司由杰克·科恩（Jack Cohen）创立于1919年，从伦敦东区的一个市场摊位起步，逐步发展为业务遍布多国的全球化企业。作为零售业的巨头，Tesco通过创新、战略收购和可持续发展承诺不断适应市场变化。尽管曾陷入争议，它仍在全球零售领域占据重要地位，在保持规模优势的同时，积极推行以社区为核心的举措。
Founding: Jack Cohen began selling surplus groceries from a stall in 1919. The name "Tesco" emerged in 1924, combining "TES" from tea supplier T.E. Stockwell and "CO" from Cohen’s surname.
创立背景：1919年，杰克·科恩（Jack Cohen）从一家杂货摊起家，销售剩余食品。1924年，他结合茶叶供应商T.E. Stockwell的缩写"TES"和自家姓氏"CO"，正式命名品牌为"Tesco"。
First Store: Opened in 1929 in Burnt Oak, London.
首家门店：1929年在伦敦伯恩特奥克（Burnt Oak）开业。
Expansion Milestones: Introduced self-service stores in 1947, went public in 1948, and launched its first supermarket in 1956. The iconic Clubcard loyalty program debuted in 1995, revolutionizing customer engagement.
扩张里程碑：1947年引入自助服务模式, 1948年上市, 1956年开设首家超市, 1995年推出革命性的会员忠诚计划"Clubcard"
Global Reach: Expanded internationally in the 1990s–2000s, entering Europe, Asia, and the U.S. (via Fresh & Easy, later exited in 2013). Exited China (2020 joint venture sale) and sold Thai/Malaysian operations to CP Group (2020).
全球化：1990-2000年代进军欧洲、亚洲和美国市场（通过Fresh & Easy品牌，后于2013年退出）; 2020年出售中国合资企业股份，并将泰国/马来西亚业务售予正大集团（CP Group）
Geographic Presence: Operates in the UK, Ireland, Czech Republic, Hungary, and Slovakia.
当前市场：英国、爱尔兰、捷克、匈牙利和斯洛伐克。
Store Formats:
Tesco Extra: Hypermarkets with extensive product ranges.
Tesco Superstore: Standard supermarkets.
Tesco Express/Metro: Convenience and city-center stores.
One Stop: Acquired convenience chain.
门店业态
Tesco Extra：大型综合超市，商品种类齐全
Tesco Superstore：标准超市
Tesco Express/Metro：社区便利店及市中心小型店
One Stop：收购的连锁便利品牌
Subsidiaries:
Tesco Bank: Offers financial services (loans, insurance, credit cards).
Tesco Mobile: MVNO partnership with O2.
Booker Group: Wholesale acquisition (2018) catering to hospitality sectors.
子公司
Tesco Bank：提供贷款、保险、信用卡等金融服务
Tesco Mobile：与O2合作的虚拟运营商
Booker Group：2018年收购的餐饮批发商，服务酒店业
2. Business
Online Services: Tesco.com is a global leader in online grocery delivery and click-and-collect, expanded significantly during COVID.
Financial Performance
Revenue: £65.8 billion (2022/23 fiscal year).
Market Share: Dominates UK grocery with ~27% share.
Employees: Over 330,000 globally.
Corporate Social Responsibility (CSR)
Sustainability Goals: Aiming for net zero emissions in operations by 2035 and across value chain by 2050. Initiatives include reducing plastic use, food waste redistribution, and sustainable sourcing.
Community Programs: Partners with food banks (e.g., Trussell Trust) and donates surplus food via Community Food Connection.
2. 业务与财务
线上服务：
Tesco.com是全球在线杂货配送和"点击取货"的领导者，疫情期间业务显著增长。
财务数据（2022/23财年）：
营收：658亿英镑
市场份额：英国杂货业占比约27%
员工：全球超33万人
企业社会责任（CSR）
可持续发展目标：
2035年实现运营净零排放
2050年实现全价值链净零排放
举措包括减少塑料使用、重新分配剩余食物、可持续采购
社区项目：
与食品银行（如Trussell Trust）合作
通过"Community Food Connection"捐赠剩余食品
3. Controversies and Challenges
2014 Accounting Scandal: Overstated profits by £263 million, resulting in fines and leadership changes.
2013 Horse Meat Scandal: Contaminated beef products damaged reputation; led to enhanced supply chain audits.
Labor and Supplier Criticisms: Faced backlash over working conditions and supplier payment practices.
3. 争议与挑战
2014年财务丑闻：虚报利润2.63亿英镑，导致罚款和管理层重组
2013年马肉事件：牛肉产品掺假引发声誉危机，促使加强供应链审查
劳工与供应商争议：因工作条件和付款条款屡遭批评
Recent Developments
Leadership: CEO Ken Murphy (since 2020) focuses on price competitiveness against discounters (Aldi/Lidl) and digital growth.
Strategic Moves: Expanded online capacity, introduced Aldi Price Match, and invested in plant-based product lines.
Innovation: Launched "Tesco Whoosh" for rapid delivery (under 1 hour) and enhanced app features.
近期动态
管理层：2020年上任的CEO肯·墨菲（Ken Murphy）聚焦价格竞争（应对Aldi/Lidl）和数字化转型
战略举措：扩大线上配送能力, 推出"Aldi价格匹配"计划, 投资植物基产品线
创新服务：推出"Tesco Whoosh"极速配送（1小时内送达）; 升级移动端应用功能