Okay, let's break down the situation regarding IU (Lee Ji-eun) and her brand deals based on the common understanding of the events surrounding the "Dongpo Ham" controversy in 2022.
The core issue is often summarized as follows:
1. "The Controversy:" In late 2022, IU was involved in a significant controversy after her company, Source Music, sold advertising rights for a popular Korean pork product, "Dongpo Ham," during the Chinese New Year period. Many Chinese netizens and consumers perceived this as capitalizing on a culturally sensitive and somber time (remembering the February 6th Handan Bridge incident) by promoting a luxury food item, leading to widespread criticism and accusations of insensitivity.
2. "IU's Response:" IU publicly apologized for the backlash, expressing her remorse and acknowledging that her company's decision had hurt many people's feelings. However, her apology was widely criticized by some segments of the Chinese public for being perceived as insufficient, delayed, or even trying to deflect blame.
3. ""全智贤拒不道歉" (IU Refuses to Apologize):" This part of the statement is slightly misleading in the context of the public apology she did give. However, it likely reflects the perception among some critics that her apology wasn't sincere enough or didn't fully address the depth of public anger. They might feel she hasn't truly "refused" to apologize
相关内容：
“全智贤这次真的踩雷了。
”
一条弹幕飘过，屏幕瞬间被“抵制”二字刷屏。
新剧《暴风圈》刚播两集，一句被观众认为“阴阳怪气”的台词直接把中国网友点燃。
热搜爆了，品牌慌了，连京东LV旗舰店都搜不到全智贤同款。
有人调侃：“上次见这阵仗，还是张娜拉说‘没钱就去中国’。
”
但别急，这次不一样。
平台下架、代言蒸发、合拍项目叫停，连韩国化妆品出口都跟着掉17%。
这不是简单的“网友生气”，而是一场精准的经济狙击。
全智贤没道歉，品牌方装死，但数据不会撒谎——中国市场的门，正在悄悄关上。
最魔幻的是，越南观众一边骂一边追，Disney+亚洲区播放量飙到800万。
韩国本土代言稳如老狗，85%合约还在。
资本算盘打得响：得罪中国市场？
没事，还有东南亚和本土粉丝兜底。
但算盘珠子能蹦跶多久？
看看隔壁开云集团，火速签下肖战代言Gucci。
网友笑疯：“这才是商战，踩着对家坟头蹦迪。
”LVMH还在装模作样“重新评估”，翻译争议成了遮羞布。
韩国律师都看不下去：“道德条款？
你得先证明台词真有问题。
”可谁有空等法律扯皮？
消费者直接用钱包投票。
更惨的是中韩合拍片。2.5亿美元的项目说停就停，韩国电影展直接凉凉。
文化振兴院报告写得直白：“中国年轻人对韩流好感度跌到29%，历史最低。
”但转头一看，越南付费频道收视第一。
这剧情，比韩剧还抓马。
有人翻出2008年张娜拉事件对比。
当年网友只能贴吧骂战，现在直接让品牌“社会性死亡”。
社交媒体放大器+电商一键下架，抵制从情绪变成产业链打击。
韩国艺人中国代言数量直接腰斩42%，连无字幕韩剧都被平台悄悄撤了。
最绝的是广电总局新加的“历史观审核”条款，被业内戏称“全智贤条款”。
以后想合拍？
先过价值观筛子。
韩国经纪公司三季度财报估计要哭，毕竟190亿美元的中韩文化产业链，现在成了烫手山芋。
网友总结精辟：“以前看韩剧学穿搭，现在看韩剧学避雷。
”全智贤这次没翻车，是整辆车被中国市场直接拖走了。
至于后续？
盯着韩国娱乐公司股价就行，跌得比剧情还精彩。