117 Key English Vocabulary Terms for Advertising Expertise

Okay, here are 117 English words related to advertising, categorized for easier understanding:
"I. General Terms (通用术语)"
1. "Advertising:" The act or practice of promoting goods, services, or ideas. 2. "Ad / Advert:" Short for advertisement. 3. "Campaign:" A series of related advertisements designed to achieve a specific goal. 4. "Agency:" A company that creates and manages advertising campaigns (e.g., advertising agency, PR agency). 5. "Client:" The business or organization that hires an agency to create ads. 6. "Creative:" The imaginative and artistic side of advertising (creative team, creative concept). 7. "Media:" The channels used to deliver advertisements (TV, radio, print, online). 8. "Strategy:" The overall plan or approach for an advertising campaign. 9. "Objective:" The specific goal the advertising campaign aims to achieve (e.g., awareness, sales). 10. "Budget:" The amount of money allocated for advertising. 11. "Performance:" How well the advertising campaign achieves its objectives. 12. "ROI (Return on Investment):" The measure of the effectiveness of an advertising campaign in generating sales or leads relative to its cost. 13. "Target Audience:" The specific group of people the advertisement is intended for. 14. "Market:" The group of potential customers for a product or service. 15. "Positioning:" How a product is perceived

相关内容：

1. Advertisement 广告
2. Advertising 广告业
3. Advertise 广告宣传
4. Advertiser 广告商
5. Ad 广告
6. Campaign 广告活动
7. Commercial 商业广告
8. Marketing 市场营销
9. Brand 品牌
10. Branding 品牌推广
11. Logo 商标
12. Slogan 口号
13. Target audience 目标受众
14. Consumer 消费者
15. Customer 客户
16. Market 市场
17. Product 产品
18. Service 服务
19. Promotion 促销
20. Publicity 宣传
21. Media 媒体
22. Newspaper 报纸
23. Magazine 杂志
24. Television 电视
25. Radio 广播
26. Internet 互联网
27. Social media 社交媒体
28. Website 网站
29. Banner 横幅广告
30. Billboard 广告牌
31. Flyer 传单
32. Brochure 小册子
33. Catalogue 目录
34. Advertisement copy 广告文案
35. Call to action 行动号召
36. Endorsement 背书
37. Testimonial 推荐
38. Influencer 影响者
39. Celebrity endorsement 名人代言
40. Viral marketing 病毒营销
41. Word-of-mouth 口碑
42. Sponsorship 赞助
43. Event 活动
44. Exhibition 展览
45. Trade show 商展
46. Promotion code 促销代码
47. Discount 折扣
48. Sale 销售
49. Clearance 清仓
50. Limited time offer 限时优惠
51. Free 免费
52. Buy one get one free 买一送一
53. Prize 奖品
54. Giveaway 赠品
55. Contest 比赛
56. Sweepstakes 抽奖活动
57. Loyalty program 忠诚计划
58. Customer retention 客户保留
59. Referral 推荐
60. Targeting 定向投放
61. Demographics 人口统计学
62. Psychographics 心理统计学
63. Market research 市场调研
64. Focus group 座谈小组
65. Survey 调查
66. Data analysis 数据分析
67. Target market 目标市场
68. Unique selling proposition 独特卖点
69. Competitive advantage 竞争优势
70. Market share 市场份额
71. Return on investment 投资回报率
72. Conversion rate 转化率
73. Click-through rate 点击率
74. Impressions 曝光量
75. Reach 覆盖人数
76. Frequency 频率
77. Cost per click 每次点击费用
78. Cost per thousand 千次曝光费用
79. Return on ad spend 广告投入回报
80. Impressions per minute 每分钟曝光量
81. Above the line 线上广告
82. Below the line 线下广告
83. Outdoor advertising 户外广告
84. Print advertising 印刷广告
85. Broadcast advertising 广播广告
86. Online advertising 网络广告
87. Mobile advertising 移动广告
88. Native advertising 原生广告
89. Influencer marketing 影响者营销
90. Content marketing 内容营销
91. Guerrilla marketing 游击营销
92. Experiential marketing 体验营销
93. Direct marketing 直销
94. Telemarketing 电话营销
95. Email marketing 电子邮件营销
96. Affiliate marketing 联盟营销
97. Search engine marketing 搜索引擎营销
98. Pay-per-click 按点击付费
99. Cost per acquisition 每次获客成本
100. Remarketing 重新营销
101. AIDA model AIDA模型
102. Attention 注意力
103. Interest 兴趣
104. Desire 渴望
105. Action 行动
106. Unique value proposition 独特价值主张
107. Emotional appeal 情感吸引力
108. Rational appeal 理性吸引力
109. Testimonials 推荐
110. Humor 幽默
111. Storytelling 叙事
112. Visuals 视觉元素
113. Headline 标题
114. Subheadline 副标题
115. Body copy 正文
116. Layout 布局
117. Design 设计

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