Okay, buckle up! Let's dive headfirst into the electric, edgy, and undeniably Z Zegna 2015 Spring/Summer ad campaign – a visual symphony that wasn't just clothing, it was a宣言 (宣言 - declaration) of a bold, urban aesthetic. Forget subtle; this was "in your face, innovative, and utterly captivating."
"The Vibe: Electric, Edgy, Urban, Unapologetic."
Imagine a concrete jungle pulsating with raw energy. This wasn't about serene landscapes or polished perfection. It was about the city as a canvas, and the men in the campaign as its bold artists. The lighting was dramatic, often casting harsh shadows and highlighting sharp lines – think neon glow bleeding onto wet streets, stark studio backdrops, or deep, moody interiors. The energy was palpable, a constant sense of motion, tension, and simmering creativity.
"The Look: Deconstructed, Layered, and Fearlessly Modern."
Z Zegna 2015 wasn't playing it safe with its menswear. It was all about "pushing boundaries":
1. "Deconstructed silhouettes:" Expect to see jackets with mismatched lapels, asymmetrical cuts, and seams that seemed to defy conventional tailoring. It was about the idea over the perfect execution, creating a sense of dynamism.
2. "Layering as Art:" The campaign was a masterclass in layering.
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图片来自Z Zegna
图片来自Z Zegna
Z Zegna 2015春夏男装系列广告大片
Z Zegna发布全新2015春夏男装系列动感多媒体广告片——《释放自我风格 24:07》。该短片作为Z Zegna对动感前卫与高科技都市风尚的独特诠释，以视觉影像为表达载体，传递出精致剪裁融合动感风尚的多元化理念；同时，亦是对新生代都市潮人“随时启程”生活方式的一次致礼。
影片围绕百变混搭与动感风尚的全新理念，追随跑酷者们的脚步，通过三段视频记录他们在米兰三个不同场景、不同时刻的精彩片段。透过独特的视角，呈现于观众面前的是这样一个Z Zegna男士形象：他衣着考究，拥有无可挑剔的品味，总是倾心于时尚与功能并重、适应全天候需求的着装。
本文来自Z Zegna