Okay, let's analyze this statement calmly and objectively.
The idea that certain Japanese and Korean down jackets, often referred to as "四大天王" (Four Kings) in some Chinese consumer circles (like Uniqlo's Down Jacket, Patagonia's Down Jacket, The North Face's Down Jacket, and sometimes Carhartt's), generally offer better "性价比" (value for money) than domestic brands like Bosideng is a common perception held by many consumers. Here's a breakdown of why this perception exists, considering various aspects:
1. "Perceived Quality and Durability:"
"International Brands (Patagonia, The North Face, Uniqlo):" These brands often have a reputation for using higher quality materials (fabric, zippers, linings) and more robust construction. They frequently use down from specific goose breeds (like Hungarian or Canadian) and implement stringent fill power standards (e.g., 600, 700, 800+ FP). Their designs might also incorporate features aimed for durability (e.g., reinforced areas, specific stitching). Patagonia, in particular, emphasizes ethical sourcing and environmental standards, which adds to its perceived value for some.
"Bosideng:" While Bosideng has significantly improved its quality over the years and is now a global leader, some consumers still perceive international brands as having a slight edge in overall material durability and construction precision, especially in their mid-range to premium lines.
相关阅读延伸：不吹不黑，日韩羽绒服“四大天王”，确实比国产波司登性价比高！
“花两千买件波司登，回家一照镜子还是像米其林”——12月19日，mont-bell、TATRAS、KOLON SPORT、NEPA四家日韩品牌集体被小红书网友顶上热搜，tag直戳#波司登平替#，核心一句话：轻、暖、版型不翻车，价格还便宜三五百。
波司登冲高端没毛病，但充绒量堆到300g、售价飙到万元，真就把“户外标配”玩成了身份符号。反观mont-bell，800蓬松度鹅绒+20D超轻壳，一件超轻羽绒净重不到230g，打包体积可乐罐大小，日版直邮到手1500左右；TATRAS更狠，直接把羽绒塞进西装廓形，米兰秀场同款，电商活动价两千三，剪裁甩传统面包服三条街。
韩国那边也不讲武德。KOLON把GORE-TEX INFINIUM薄膜压到0.3mm，防风指数≥0.1cfm，雨雪天当壳单穿都稳；NEPA的Artelux系列直接把大衣领、腰带、隐形拉链全安排上，零下十度街拍不带抖的，销量在韩国11街平台三连涨，折扣季千元出头就能薅。
说到底，大家不是嫌国货贵，是怕花了大钱还买不到“体面”。日韩这四家把“技术参数”做成明牌：谁多重、谁防风、谁适合城市通勤，一目了然。对比下来，波司登的高端线更像给中年投资人准备的“身份羽绒服”，而年轻人只想找件“轻到忘记穿、暖到不用抖、便宜不心疼”的过冬神器。
网友热评： “刚退掉波司登旗舰款，下单mont-bell，立省一千六，背包还能再塞个iPad。” “TATRAS那西装羽绒太香，地铁里穿不捂汗，见客户也不掉价。” “别骂国产，骂的是性价比消失术，同样预算当然选更轻的。”